We now have countless technologies and ways to share information with our customers and target audiences. Yet the age-old tool of storytelling is still the best way to make a personal connection so people tune in to what you’re saying.
Learn how to go from giving a boring presentation to connecting with your audience in an impactful way. This includes an overview of key messaging, preparation basics, use of body language as well as pitfalls to avoid. These skills can be applied to formal and informal presentations, media interviews as well as everyday interpersonal communications. Don’t fumble through your next…
The abrupt switch from in-person to virtual meetings requires new skills to ensure people are engaged and participating. Learn some tips on how to moderate meetings, stay focused, generate conversation and get the most of your time online.
This package breaks down the elements of a crisis – pre (planning), during (managing the crisis) and post (lessons learned), walking you through the role of communications at each step. Learning how to prepare, take control and ensure lessons learned are implemented will help your organization plan for the next event. Don’t let a crisis be the first time you…
Social media is one of the most cost effective and targeted ways to reach your audience. It’s also the most confusing and overwhelming tool for many businesses. This video demystifies the various platforms (Facebook, Twitter, Instagram, LinkedIn). You will learn how to select the best platform, the importance of content planning, how to not suck at Facebook live, and other…
Gone are the days of putting up a website and walking away. For your website to get traffic and connect with your customers it needs to be updated regularly as well as referenced on social media and other websites. This helps increase your SEO (search engine optimization which means it’s not lost on Google searches), and shares your content with…
Learn how to write a press release the media will actually read, with insights from a former newspaper editor. Learn what grabs the reporter’s attention and what common errors encourage the reporter to hit delete. This package will walk you step-by-step through each element of writing a press release, outlining common mistakes and tips on improving readability. Don’t waste your…
Giving a media interview involves planning, key messaging, body language awareness, as well as an understanding of the various media and their needs. There is a lot to think about before you pick up the phone and return a reporter’s call or stand in front of a camera. Listen to a former reporter share tips and techniques to ensure your…
This package helps you understand the various ways to pitch your story, from a simple phone call to a more complex news conference. Learn about the media’s needs and how you can tailor your pitch to ensure it hits it mark. To avoid wasting your time sending emails that never get read or wondering why the media never returns your…
A press conference is one of the most complex elements of communications, including event management, media relations and issues management components. This package takes you through the planning, execution and follow up involved in organizing a press conference. It also includes all the templates you need for creating your media kit. Learn how to go from putting on an event…
A communications audit is used to take the pulse of an organization’s formal and informal communications processes, while measuring their effectiveness and identifying gaps. This package not only walks you through the planning and execution phases, but also includes sample interview, survey, CEO and focus group questions to get you started. To avoid spinning your wheels and getting frustrated by…
The key to successful issues management is taking control early on and ensuring a coordinated approach – both internally and with key external stakeholders. Learn essential tools and techniques to minimize the impact and duration of a negative issue. To avoid having your issue dragged through the media or becoming water cooler chatter, this tool will help you identify red…
Many people listen for the next opportunity to talk rather than truly listening to what the other person is actually saying. This can cause conflict and confusion, as the other person does not feel truly heard. This package breaks down the various elements of active listening, to help you be more engaged in your next conversation. It will help minimize…
Need some help preparing for a tough meeting or presentation? Or do you want some tips on how to handle difficult media interviews? This package highlights common pitfalls and how to be in control when answering tough questions. To avoid getting pinned in the corner and on the defensive, learn how to stay clear on your messaging, and take control…
At the scene of any big fire or car accident are reporters – both professional and civilian (people with iPhones watching everything you do). This video provides practical media relations training for all fire fighters, whether you are a spokesperson or not (just because you aren’t giving an interview doesn’t mean you aren’t being recorded). Learn not only how to…
